Downtown Data
Visitor Data & Market Report Collected by Placer.ai
Placer.ai Data
As of November 2023, Madison's Central BID will be using and analyzing data from Placer.ai. Placer.ai uses an algorithm to analyze cell phone data to determine the number of visitors in a specific area over time.
August 2026 Visit Data & Report
2025 Downtown Madison Inc. State of the Downtown Report
2025 Report
2025 Visits* Trend
*Visits represent number of unique visitors each day.
2025 Visits Year over Year
2025 Visit Duration
2025 Hourly Visits
